We were instructed to assist a new start-up estate agency in Cardiff with a project that involved the company understanding its competitors in Cardiff and the surrounding areas. As a new startup, the client wanted to gain insight into their potential competition and ultimately how to outperform them.

Once we had researched and understood the estate agency industry, we were then able to identify the main competitors and their services and products. We were then able to cross-reference the potential services offered by our client with those of a number of leading estate agents in the area. This helped ensure that our client offered the best packages at the best prices to potential home sellers. We also researched and assessed the marketing activities of the identified competitors and provided fact-based results that allowed our client to know which types of marketing were most beneficial to their organisation and the industry in general.